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17 Dec, 2025

New home closing data is a lot less useful today than in past years. Why? The most common incentives offered by builders today- Rate Buydowns and Closing Cost Credits- are not included in closing prices. These incentives ARE significant discounts.

03 Dec, 2025

Anyone that has picked up a newspaper in the last 24 months knows home sales activity has been slow. Prices may feel "high" but they have actually fallen dramatically. Five years ago builders offered incentives that equated to 2% to 3% of a homes purchase price. Today, most production builders are offering incentives equating to 10% to 15% of a homes value. Those incentives are effectively a reduction in price.

20 Nov, 2025

Incentives are making it tough for homebuilders to make money selling new homes! The most common incentives offered in the Metro Phoenix Area today are rate buydowns and closing cost credits. When coupled together (and they usually are), these incentives cost builders an average of around 11.5% of the price of a home. Additionally, many builders have discounted the price of advertised inventory homes, further reducing profitability!

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CEO and Founder Jim Belfiore has been a researcher all of his life, digging deeper to discover the why, how, where, who, and what. Jim's mantra, harkening back to his early underwriting days as a landbanker, is "To know what's going on in the streets, you need to be in the streets".

In housing analytics terms, this means to really understand the housing market, one must get out from behind the desk- go out, visit communities to see and hear what is happening. We do this so that we can deliver quality information. We are the housing market experts.

Jim and his Team spend most of their time in the field, talking with new home salespeople, leasing agents, division personnel at all levels, debt, and equity lenders, investors, brokers, engineers, attorneys, and municipal leaders.

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