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In the Know

28 Jan, 2026

A trend is underway... In early October, one builder was offering homebuyers a choice: purchase an inventory home with a rate buydown and closing cost credit or purchase the home at its "cash" price. The far lower cash price of the home had been discounted by the value of the incentives. More builders have jumped on board since, giving buyers a choice. The change in incentives, if widely adopted, will undoubtedly result in some unique discussions surrounding home values and affordability.

15 Jan, 2026

The upper end of the housing market is performing better than the lower- and mid-tier segments. Naturally, buyers in this segment are not reliant on low rates. Builders in Scottsdale, Cave Creek, and Carefree are offering relatively low value incentives, and interestingly, seeing healthy demand for fully outfitted inventory homes in the $3M to $4M price range.

17 Dec, 2025

New home closing data is a lot less useful today than in past years. Why? The most common incentives offered by builders today- Rate Buydowns and Closing Cost Credits- are not included in closing prices. These incentives ARE significant discounts.

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When we say "Know your Market" we mean it

CEO and Founder Jim Belfiore has been a researcher all of his life, digging deeper to discover the why, how, where, who, and what. Jim's mantra, harkening back to his early underwriting days as a landbanker, is "To know what's going on in the streets, you need to be in the streets".

In housing analytics terms, this means to really understand the housing market, one must get out from behind the desk- go out, visit communities to see and hear what is happening. We do this so that we can deliver quality information. We are the housing market experts.

Jim and his Team spend most of their time in the field, talking with new home salespeople, leasing agents, division personnel at all levels, debt, and equity lenders, investors, brokers, engineers, attorneys, and municipal leaders.

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